Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.