Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.