Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Data Integration
The process of combining data from different sources into a single, unified view.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.