Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.