Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.