Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Data Integration
The process of combining data from different sources into a single, unified view.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.