Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Data Integration
The process of combining data from different sources into a single, unified view.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.