Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Data Integration
The process of combining data from different sources into a single, unified view.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.