Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Data Integration
The process of combining data from different sources into a single, unified view.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.