Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.