Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.