Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.