Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Data Integration
The process of combining data from different sources into a single, unified view.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.