Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Data Integration
The process of combining data from different sources into a single, unified view.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.