Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.