Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Data Integration
The process of combining data from different sources into a single, unified view.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.