Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.