Digital Marketing Glossary

Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.

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SEO (Search Engine Optimization)

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Influencer Marketing

A strategy that leverages individuals with a large following to promote products or services to a target audience.

Outbound Marketing

A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.

Blockchain

A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.

Brand Equity

The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.

ERP (Enterprise Resource Planning)

Integrated management of main business processes, often in real-time and mediated by software and technology.

Traffic Aquisition

The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.

Conversion Rate Optimization (CRO)

The process of increasing the percentage of users who perform a desired action on a website.

Call to Action (CTA)

A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”

SaaS (Software as a Service)

A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.

Artificial Intelligence (AI)

The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.

Edge Computing

A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.

Ad Targeting

The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.

Visual Identity

The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.

Lead Generation

The initiation of consumer interest or inquiry into products or services of a business.

Cybersecurity

The practice of protecting systems, networks, and programs from digital attacks.

Wireframes

Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.

Big Data

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Impression

A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.

Rebranding

The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.

Brand Loyalty

The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.

CRM (Customer Relationship Management)

Technology for managing all your company’s relationships and interactions with customers and potential customers.

Geotargeting

The method of delivering content or advertisements to users based on their geographic location.

UI (User Interface)

The means by which the user and a computer system interact, in particular the use of input devices and software.

Machine Learning

A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.

Data Mining

The process of discovering patterns and insights from large sets of data, typically for making business decisions.

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Conversion Funnel

A model describing the various stages a consumer goes through before purchasing a product or service.