Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.