Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.