Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.