Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Data Integration
The process of combining data from different sources into a single, unified view.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.