Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Data Integration
The process of combining data from different sources into a single, unified view.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.