Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.