Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.