Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Data Integration
The process of combining data from different sources into a single, unified view.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.