Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”