Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.