Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.