Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Data Integration
The process of combining data from different sources into a single, unified view.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.