Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.