Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Data Integration
The process of combining data from different sources into a single, unified view.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.