Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Data Integration
The process of combining data from different sources into a single, unified view.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.