Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.