Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Data Integration
The process of combining data from different sources into a single, unified view.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.