Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.