Animation Scoop
Increasing qualified Leads by up to 30%.
Overview
Animation Scoop is a Hollywood based news and review site that was founded in 2012 as part of IndieWire’s suite of animation industry blogs.
Platforms
WordPress
Roles
Brand Strategy
Product Strategy
WordPress Development
Deliverables
Logo Design
WordPress Website
Brand Books + Guidelines
The Challenge: Making Content Easy to Read
Animation Scoop had an audience of readers and subscribers but the cluttered site architecture, a low amount of articles, challenging navigation, and awkward ad placement, prevented the platform form growing its audience.
Our approach
— A Layout Redesign
Landing Pages
We implemented landers with a clear path to the CTA to increase customer conversion
Branding
We updated the color palette, typography, and website layout to memorable branding.
Website Design
Our team updated the website design to the new branding to improve customer trust.
Analytics
We performed monthly reviews using GA4, Hotjar session recordings, and Metrisight.
Development
Our developers quickly implemented the website update and quality assurance.
Conversion Rate Optimization
The new branding increased customer conversion across platforms of up to 44%.
Before & After
Homepage
The Outcome
We designed a layout that helped readers discover related articles to increase impressions per visitor and used heat maps to identify where to place key content. We improved the CMS backend so writers could increase their publishing rate.
Our Impact Animation Scoop's Conversion Rate
CVR
Average Conversion Rate
Bounce Rate
Total Decrease in Bounces
brand perception
Average Bounce Rate
Landing Page Conversion Results
“Impressive.”
Facebook Average CVR
Google Average CVR
Client Success
— Takeaways
- Clarifying the user journey increased ad impressions
- Improved layout design increased newsletter subscribers
- Revising the site architecture increased conversion
- Our campaigns increased the average conversion rate to 3.0%
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