Matrix Broadband
Increasing Landing Page Conversion by up to 14%.
Overview
Matrix Broadband is a telecommunications company service in Northern California that needed a new website and a brand refresh.
Platforms
WordPress
Roles
Brand Strategy
Product Strategy
WordPress Development
Deliverables
Logo Design
WordPress Website
Brand Books + Guidelines
The Challenge: Building Trust in the Telecom Market
The introduction of Starlink and 5G into rural markets created a new threat for Matrix Broadband. Our analysis indicated that while Matrix had local awareness, they lacked the brand authority to compete with national tech giants. We engineered a defensive strategy focused on ‘Trust Signals’ and high-velocity landing pages to stabilize their market position.
Our approach
— A Brand Refresh
Landing Pages
We implemented landers with a clear path to the CTA to increase customer conversion
Branding
We updated the color palette, typography, and website layout to memorable branding.
Website Design
Our team updated the website design to the new branding to improve customer trust.
Analytics
We performed monthly reviews using GA4, Hotjar session recordings, and Metrisight.
Development
Our developers quickly implemented the website update and quality assurance.
Conversion Rate Optimization
The new branding increased customer conversion across platforms of up to 44%.
Before & After
Homepage
Check availability Page
The Outcome
We didn’t just redesign a website. We implemented a brand refresh to improve customer trust designed to close the perception gap between Matrix and their national competitors.
Our Impact on Matrix Broadband's market position
CVR
Average Conversion Rate
Bounce Rate
Total Decrease in Bounces
Brand Trust
Average Bounce Rate
Landing Page Conversion Results
“We tracked success through specific metrics.”
Facebook Average CVR
Google Average CVR
Client Success
— Takeaways
- A regional company can beat national competitors
- Brand perception influences landing page conversion rates
- A small business with 22 years of can have market authority
- Our campaigns increased the average conversion rate to 2.02%
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