Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Data Integration
The process of combining data from different sources into a single, unified view.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.