Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.