Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Data Integration
The process of combining data from different sources into a single, unified view.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.