Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Data Integration
The process of combining data from different sources into a single, unified view.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.