Exit45
Increasing qualified Leads by up to 23%.
Overview
Exit45 is a course that needed a platform to empower business owners to sell their businesses without relying on brokers or bank financing.
Platforms
WordPress
Roles
Brand Strategy
Product Strategy
WordPress Development
Deliverables
Logo Design
WordPress Website
Brand Books + Guidelines
The Challenge: converting leads into learners
Exit45 had a high volume of organic traffic, but the conversion rate was low. We theorized that by introducing an interactive tool, we could turn passive traffic into qualified leads for the client’s brokerage course.
Our approach
— Engaging Clients
Landing Pages
We implemented landers with a clear path to the CTA to increase customer conversion
Branding
We updated the color palette, typography, and website layout to memorable branding.
Website Design
Our team updated the website design with interactive tools to improve lead capture.
Analytics
We performed monthly reviews using GA4, Hotjar session recordings, and Metrisight.
Development
Our developers quickly implemented the website update and quality assurance.
Conversion Rate Optimization
The new branding increased customer conversion across platforms of up to 23%.
Before & After
Homepage
The Outcome
We designed a Business Valuation Calculator, an interactive tool that encouraged website visitor engagement. Business owners input their data and received a custom estimates. This helped increase engagement and qualified leads.
Our Impact on 45 Day Exit's market position
Lead Capture Rate
Contact Form Leads
NSO Rate
Total Decrease in Bounces
Org. Traffic Value
SEO Traffic Value
Landing Page Conversion Results
“Impressive.”
Facebook Average CVR
Google Average CVR
Client Success
— Takeaways
- We increased leads with engaging, interactive tools
- Engagement and qualified leads increased newsletter subscribers
- The calculator helped inform businesses owners
- Our campaigns increased the average conversion rate to 23%
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