Care Big
Increasing Landing Page Conversion by up to 35%.
Overview
Care Big Personal Care Services is a nurse-owned in-home caregiver agency based in Texas that needed a brand refresh.
Platforms
WordPress
Roles
Brand Strategy
Product Strategy
WordPress Development
Deliverables
Logo Design
WordPress Website
Brand Books + Guidelines
The Challenge: rebranding a healthcare business
Care Big was providing excellent care to clients, but their website was not keeping up and losing visitors. To increase their conversion rate, we updated their branding through our Brand Identity Workshop to launch a site.
Our approach
— A Brand Refresh
Landing Pages
We implemented landers with a clear path to the CTA to increase customer conversion
Branding
We updated the color palette, typography, and website layout to memorable branding.
Website Design
Our team updated the website design to the new branding to improve customer trust.
Analytics
We performed monthly reviews using GA4, Hotjar session recordings, and Metrisight.
Development
Our developers quickly implemented the website update and quality assurance.
Conversion Rate Optimization
The new branding increased customer conversion across platforms of up to 44%.
Before & After
Homepage
The Outcome
We didn’t just redesign a website. We implemented a brand refresh to improve customer trust so clients seeking care associate Care Big with reliability.
Our Impact on Care Big's market position
CVR
Average Conversion Rate
Bounce Rate
Total Decrease in Bounces
brand perception
Average Bounce Rate
Landing Page Conversion Results
“We tracked success through specific metrics.”
Facebook Average CVR
Google Average CVR
Client Success
— Takeaways
- Brand perception can help or hurt client trust
- Brand perception influences landing page conversion rates
- Visual design influences how clients shop for healthcare services
- Our campaigns increased the average conversion rate to 35%
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